Founded by Grace Chiang (Stanford MBA ’19), Cherish enables parents to receive immediate, personalized, judgment-free support for raising teenaged children. Its mission is to help parents develop happy, healthy relationships with their teens through the practice of confident, informed parenting. To advance that mission, the organization provides one-to-one coaching by dedicated experts, curated parent circles, and personalized content. Parents can either sign up for Cherish services directly or access services through their child’s middle school or high school.